The way people shop and buy is rapidly changing. Traditional bricks and mortar shops are becoming the dinosaurs of retail. There is still a place for them, however the move towards online provides consumers with more time to do what they really want to do, or to search for items that provide better quality, price and features. Online basically levels the playing field so that someone in a country town can seek the best product for their needs the same as someone in a big city. Taking advantage of this still emerging medium requires detailed knowledge of how Online selling works as well as having the right infrastructure to ensure that as the market moves, so can you.